Publication is the gate that separates writers from authors. In the past, traditional publishing houses were the only viable means of bringing one’s book to fruition. However, in today’s digitally driven world, self-publishing is becoming a popular option for writers.
Self-publishing your work is a commitment, one that takes ample preparation. The team at Omnibook Co. has compiled this short guide to help you with the process of using online book printing services. Get in touch with us today for further insight into self-publishing.
Familiarize Yourself With the Self-Publishing Process
Traditional and self-publishing may be two distinct paths, but they share similar steps leading up to the published book. The only difference is that you have complete control during each step involved in self-publishing, so it’s best to learn them ahead of time.
Writing is already a given, but you must also take care of the book cover, layout, printing materials, distribution, and marketing. Since you don’t have a publishing company backing you, you must ensure everything is in order.
Some self-published authors take up specific tasks since they already have experience doing them. Others work with freelancers so they can better focus on writing. You can pursue either route, with the former lessening your expenses and the latter adhering to a more professional standard.
Another option is to find online book printing services that can assist you with pre- and post-publishing steps, like Omnibook Co. Having multiple services from one source can make the process much smoother.
Find Out What the Market Likes to Read
Self-published authors have more creative freedom than individuals working with traditional publishing houses. You can write whatever you want, but studying what the market currently likes to read would be wise.
Doing so will ensure that your book is relevant to its readers. You can look for bestsellers in a particular genre or format, read customer reviews, and keep an eye out for emerging trends.
It’s worth noting that you don’t have to completely change the content of your book to make it enticing to read. However, understanding what readers enjoy can help you incorporate certain tropes into writing that will make it more relatable. Plus, it’s an excellent way to ensure that more people pick up your book once it’s published.
Market Your Book Ahead of Time
A common mistake first-time authors make is releasing their book without marketing their works or doing it too late. Readers can stumble upon your book while perusing shelves in a store. Still, more effort is needed to attract a significant following.
Building awareness for your book before it’s released is key to establishing an audience. Create social media accounts, reach out to influencers, and start engaging with readers months in advance. Marketing takes time and effort, but it will make a significant difference in the success of your book.
If you’re worried about post-publishing marketing, you can always work with online printing and binding companies offering marketing assistance. Omnibook Co. can help launch your project into the market through various marketing strategies, such as television advertising, Reader’s Digest marketing, and book exhibits.
Be Wary of Expensive Online Book Printing Services
Finding the best place to print a book can be tricky, especially when it comes to online printing and binding. You would want to find a cost-effective printing service that offers quality outputs at a reasonable price.
Don’t get excited and commit when you see an advertisement for cheap online printing services. Research the company first online before making any decisions. On the other hand, expensive services don’t necessarily mean they’re good, either.
Doing your due diligence and asking around can also help you find the best online book printers that offer quality services. Word of mouth from fellow self-publishers is a great way to know which companies are worth investing in, so take the time to hear other people’s feedback before signing on the dotted line.
Collaborate With Other Professionals in the Field
Self-publishing isn’t free, so some writers prefer building up their finances before pursuing their authorship dreams. Others, as previously mentioned, choose to edit their own work, design their book covers, and market their books themselves.
Being a one-person team is a viable option, especially in self-publishing. However, you run the risk of burning out and losing time to focus on the quality of your writing.
To avoid fatigue and better ensure success, consider working with professionals, such as editors, book cover designers, and layout artists. You can easily find freelancers online and build a team to help publish your book and make it as you envisioned it.
Keep in mind that publishing experience counts, so double-check the credentials of each team member you work with. In addition, you want to collaborate with someone with experience in your chosen genre, so they can understand the nuances of your story and make sure their work matches well with yours.
Never Stop Learning
Writing and self-publishing are constantly evolving fields, with technology constantly evolving and trends coming and going. The best way to stay ahead of the curve is to keep informed of industry advancements.
For instance, romance has always been popular but writing a love story doesn’t necessarily mean your work will sell. You must be aware of other concepts in the same field, such as diversifying your characters and writing stories tackling diversity.
Follow publishing industry leaders on social media and join online forums to stay in touch with what’s happening. They can provide you with a wealth of knowledge, which will help make the self-publishing journey smoother and more successful.
Self-publishing can be daunting at first, but with the proper knowledge and resources, you can feel confident about taking this path. It’s crucial to be aware of the pitfalls that come along with self-publishing – from fraudulent online printing services to too much DIY work – so you know what to look out for.
If you’re looking for the best place to print a book, contact Omnibook Co. today. Our online book printing services cover other aspects of publishing, including copyediting, copyright registration, and bookstore distribution. We want to make your book a success and strive to do so with reliable online printing and binding services. Reach out to us for more information about our services!